About Userneeds

Userneeds understands that both history and future visions are important. Our core business is currently online market research, which has been refined for more than ten years.


Below you can read more about where we come from and our current visions for the market.

Userneeds was founded in 2001 and has from the start been focused on online analysis; first as a consultancy house within a usability-consultancy, and since as a dedicated supplier of web-based questionnaire surveys.

In 2006 this development led to massive investments in the development of Userneeds' organisation and skills. Many of Userneeds' employees have a university or business school education. Our employees work on ensuring the quality of the company's panels, the individual samples and the questionnaires sent to the panel members.

In recent years Userneeds has expanded heavily with large consumer panels in Denmark, Sweden, Norway, Finland, Ireland and Switzerland. The size of the panels gives Userneeds a unique opportunity to run surveys among specific population segments. Our clients gain access to valuable and instantly usable information about their specific target group. 

Userneeds' clients include major Danish and international research institutes and organisations with their own analytic skills. These types of clients allows us to focus on what we do best - supplying online interviews from the people, who have chosen to join one of our panels.

Userneeds is currently one of the Nordics' leading suppliers of data collection for professional users of market analysis. Userneeds is a professionally run company, where quality, growth and professionalism are key words. Userneeds' ambitious targets have resulted in the company being nominated a Gazelle company several years in a row.

Userneeds is a member of the European organisation for research institutes, ESOMAR, which ensures that Userneeds' research and analysis always meet the stringent quality requirements for professional standards and research methods.