The panels in brief
Userneeds has the largest number of panelists in Denmark by far. The Denmark Panel consists of over 100,000 widely different people, who have been personally invited by Userneeds to participate in the panel. In Sweden and Norway, the panels comprise of more than 60,000 people.
Reliable representation
Members are recruited from more than 250 large and small, public and private websites, which ensures that every conceivable group of society is represented. Userneeds contacts panelists via e-mail.
Internet challenges telephone
According to Danmarks Statistik, 89 percent of the adult Danish population has access to internet at least on a weekly basis.
Consequently, the number of internet users is quickly catching up on the proportion of the population that can be contacted by telephone.
Free from interruptions
Among the population at large, there is an increasing unwillingness to participate in telephone interviews. They often take up a lot of time and are conducted early in the evening just as many families are busy and would rather be doing anything other than being interviewed - for example, spending time with their children, partners or friends.
This is why it is becoming increasingly difficult to get career-oriented family members, for instance, to take part in telephone interviews. And there are a lot of such people. They are increasing in number, and they are often an important group of the population in market analysis. The advantage of Userneeds' panel surveys is that they can be completed by participants whenever they have the time and inclination.
Increased control
Userneeds conducts regular surveys of the representatives across socio-demographic parameters such as income, number of children and geographic spread.
Regular random checks
Userneeds carries out random checks on more detailed information at least once a month which we compare against recognised data from, for example, Danmaks Statistik. Random checks encompass parameters such as travel habits, attitudes, environmental matters and political standpoint. The random checks help ensure that Userneeds' panels always represent as precise cross-section of the population as possible.
By invitation only
No-one can apply to participate in the panels. This is because we do not want so-called "professional panelists" on our panels. The se people are ones who are trying to get gift cards by taking part in different competitions. They are not good representatives of the population and moreover, do not provide reliable answers. They would pose a risk to the consistency in attitudes that our panel has with the general population.